The Roughrider Commission will partner with Bully Sponsors to promote the 2024 Headliner 
Concert.
Your Support Will:
1. Display logo/artwork/name on highly visible, 3’ x 8’ full-color headliner concert sponsor 
banner in arena during headliner concert event.
2. Provide audio announcements, whenever appropriate, prior to and throughout event.
3. Sponsor logo/ad (30 to 60 second ad to be provided by the sponsor) to be displayed on 
video board used during the PRCA Rodeo performances. 
4. Include logo/artwork on the 30,000 Roughrider Days Fair and Expo Schedule of Events 
distributed throughout central and western North Dakota, eastern Montana and northern 
South Dakota.
5. Post your logo/artwork with a hot link to your Web site on the Roughrider Days Fair and
Expo Web site.
6. Entitle you to six complimentary rodeo tickets.
7. Entitle you to four complimentary headliner concert tickets.
8. Showcase your support, whenever possible, through appropriate promotional venues.

Roughrider Days has included topnotch entertainment and attractions for all ages throughout the 
years! It is through your generous support this 4th of July Celebration continues to grow. Each 
year visitors from all over the country travel to Dickinson and stay in our motels, dine in our 
restaurants, buy fuel and much more. This activity positively affects the entire regional economy. 
Your sponsorship enables us to provide the quality of events everyone has come to expect 
including PRCA Rodeos, headliner concert featuring the hottest music stars, parade, demolition 
derby and spectacular fireworks display.

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